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Article Details - E-learning Portal for Strategic Management
English
  • - for owners and managers of small and medium-sized businesses
  • - for start-ups
  • - for family businesses, social enterprises etc.

Questions

  • Which types of analysis would your company benefit from conducting and why?

  • What are the main (reliable) sources of external information in your field that should be assessed as a part of the SLEPT analysis?

  • What main external risks pose a threat to your company?

  • Is your business exhibiting significant strategic dependence (e.g. with supplies or customers), which can pose a significant risk for your company?

  • Are there any important interest groups, whose demands and needs should be taken into consideration? What are they and how can they be strategically treated?

  • In what ways is your company performing better and worse than its competitors?

  • Can you accurately define who your customer is and why they choose to buy your product(s)?

  • What are your company’s most significant, in terms of future growth, internal weakness and strengths? Which of these weaknesses are fundamental and how can they be resolved?
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