Questions
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Which types of analysis would your company benefit from conducting and why?
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What are the main (reliable) sources of external information in your field that should be assessed as a part of the SLEPT analysis?
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What main external risks pose a threat to your company?
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Is your business exhibiting significant strategic dependence (e.g. with supplies or customers), which can pose a significant risk for your company?
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Are there any important interest groups, whose demands and needs should be taken into consideration? What are they and how can they be strategically treated?
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In what ways is your company performing better and worse than its competitors?
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Can you accurately define who your customer is and why they choose to buy your product(s)?
- What are your company’s most significant, in terms of future growth, internal weakness and strengths? Which of these weaknesses are fundamental and how can they be resolved?