E-learning
1. Welcome to Our Online Lessons in Strategic Management in Small and Medium-Sized Businesses
- 1.1. What You Will Find in Our Lessons and How They Work
- 1.2. About the Concept of Strategic Management - The Core of Our lessons
- 1.3. Contact Us
- Literature sources
2. Small and Medium-sized Businesses and Strategies
- 2.1. What Makes Strategically Managed Businesses Better?
- 2.2. Strategic Management - Myths and Misconceptions
- Reflection Questions
3. Company and Strategy
- 3.1. The Company As a System of Strategies
- 3.2. Corporate Strategy
- 3.3. Strategic Business Units
- 3.4. Generic Competitive Strategies
- 3.5. Markets That Your Company Will Operate In
- 3.6. Business Strategy
- 3.7. Segmentation and Targeting
- 3.8. Functional Strategies
- 3.9. In Conclusion – Mission, Vision, Values
- Reflection Questions
4. How to Formulate a Functional Strategy?
4.1. Functional Marketing Strategy
4.2. Human Resources Strategy
4.3. Purchasing Strategy
4.4. Production Management Strategy
4.5. Financial Strategy
5. Strategic Analysis – How to Create a Competitive Strategy
- 5.1. What Are the Benefits of Strategic Analysis?
- 5.2. Analysis of Trends in the Environment – SLEPT Analysis
- 5.3. Analysis of Competition in the Industry i.e. Porter Analysis
- 5.4. Stakeholder Analysis
- 5.5. Competitive Analysis
- 5.6. Customer Analysis
- 5.7. Internal Analysis
- 5.8. Other Possible Types of Analysis
- 5.9. Other, General Suggestions on How to Efficiently Implement Your Strategy
- Questions
6. How to Formulate a Strategy
- Introduction
- 6.1. Strategies in terms of WHAT and HOW
- 6.2. SWOT Analysis as the Basis for Your Strategy
- 6.3. Templates for Creating Your Company Strategy – How to Work with Them?
- 6.4. Corporate Strategy Template
- 6.5. Business Strategy Template
- 6.6. Strategy Template for Very Small Companies with One SBU
- 6.7. Template for a Functional Marketing Strategy
- 6.8. Template for a (Functional) HR Strategy
- 6.9. Template for a (Functional) Financial Strategy
- 6.10. Template for a (Functional) Purchasing Strategy
- 6.11. Template for a (Functional) Production Strategy
- Reflection Questions
8. Family Businesses and Strategy
- 8.1 Strategic management in family businesses
- 8.2 Strategy of inter-generation transfer
- 8.3 Corporate governance in family businesses
