6.4. Corporate Strategy Template
| CORPORATE STRATEGY for the company ABC, for years 2015 – 2017 | |||
| Corporate Strategic Objectives (Objectives for the Entire Company) | |||
| 2015 | 2016 | 2017 | |
| Objective A – | |||
| Objective B – | |||
| Objective C – | |||
| Etc. | |||
| Strategic Business Units (SBU) | Basic (Generic) Competitive Logic (Strategy) of SBU | Market | |
| SBU 1 - | |||
| SBU 2 - | |||
| SBU 3 - | |||
Helpful tips on working with the corporate strategy template:
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Instead of Objective A, Objective B etc., specific corporate objectives will be listed. Columns 2015, 2016, 2017 will then include the planned development of the given objective that the company wishes to fulfill.
-
Instead of SBU 1, SBU 2 etc., the specific name of the given SBU, as defined by the company, will be listed – e.g. a company which provides language teaching and translating services can be divided into language courses SBU 1 and translations SBU 2 etc. For each SBU, the main competitive advantage is indicated (price, quality etc., re: the generic competitive strategy, re: the Generic Competitive Logic column),
as well as which markets the given product or service will be sold in – specifically, for example, which regions, countries etc. If the company plans on expanding into other markets, indicate this in the Market column, including a time schedule for expansion into new markets – e.g. in the Market field for SBU 1, we can indicate: 2015 – Brno and surrounding area, 2016 – Brno and surrounding area, Prague, 2017- Brno and surrounding area, Prague, Ostrava, Hradec Králové. HOW this expansion will be implemented will be determined when formulating a more detailed business strategy, when addressing the variable P – Place (distribution). - Andra viktiga tips om hur man arbetar med mallen ingår i allmänna förslag inom detta material.
