6.5. Business Strategy Template
| BUSINESS Strategy for SBU 1 | |||
| General Strategic Objectives for SBU 1 | |||
| 2015 | 2016 | 2017 | |
| Objective A – | |||
| Objective B – | |||
| Objective C – | |||
| Etc. | |||
| HOW to Attain the Strategic Objectives for SBU 1 by Defining Individual Aspects of This Strategy | |||
| Product | |||
| Price | |||
| Place (Distribution) | |||
| Promotion | |||
| People (HR) | |||
| Planning | |||
| Processes | |||
Useful tips on working with the business strategy template:
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Instead of Objective A, Objective B etc., specific company objectives will be listed. Columns 2015, 2016, 2017 will then include the planned development of the given objective that the company wishes to fulfill.
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In the fields for Product, Price, Place, Promotion, People, Planning and Processes, indicate HOW these strategic aspects will contribute to fulfilling the objectives for the given SBU. Here, you can list specific action plans, e.g. for P- Product (amongst others), how a given aspect (in this case, the product), should be set up in order to attain objective fulfillment. It is a flexible process, in that for certain objectives (especially specific objectives, re: generic and sub-strategies, for a given sub-strategy – e.g. Distribution etc.), HOW they will be attained will be defined within a single sub-strategic aspect (in this case, distribution); objectives for the entire SBU will be defined in several sub-strategic aspects, or in some cases in all sub-strategic aspects etc.
ATTENTION: This is a template for a business strategy formulated for a single SBU. If the company has several SBUs, use one template per SBU.
