6.6. Strategy Template for Very Small Companies with One SBU
This template is suitable for formulating strategies for very small companies with only one SBU. The template covers key aspects, including a corporate and business strategy (they should not be formulated separately in companies with only one SBU).
| STRATEGY for a Very Small Company with One SBU | ||||
| Strategic Objectives | ||||
| 2015 | 2016 | 2017 | ||
| Objective A – | ||||
| Objective B – | ||||
| Objective C – | ||||
| Etc. | ||||
| Basic (Generic) Competitive Logic of the Company as a Whole | Market(s) of the Company as a Whole | |||
| HOW to Attain the Company’s Strategic Objectives | ||||
| Product | ||||
| Price | ||||
| Place (Distribution) | ||||
| Promotion | ||||
| People (HR) | ||||
| Planning | ||||
| Processes | ||||
Useful tips on working with the strategy template for small companies with one SBU:
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Instead of Objective A, Objective B etc., specific company objectives will be listed. Columns 2015, 2016, 2017 will then include the planned development of the given objective that the company wishes to fulfill.
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In the field for Basic (Generic) Competitive Logic of the Company as a Whole, indicate the main competitive advantage of your company (price, quality etc., re: the generic competitive strategy), as well as which markets the given product or service will be sold in – specifically, for example, which regions, countries etc. If the company plans on expanding into other markets, indicate this in the Market column, including a time schedule for expansion into new markets – e.g. in the Market field, indicate: 2015 – Brno and surrounding area, 2016 – Brno and surrounding area, Prague, 2017- Brno and surrounding area, Prague, Ostrava, Hradec Králové. HOW this expansion will be implemented will be determined when formulating a more detailed business strategy, when addressing the variable P – Place (distribution).
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In the fields for Product, Price, Place, Promotion, People, Planning and Processes, indicate HOW these strategic aspects will contribute to fulfilling the objectives for the given SBU. Here, you can list specific action plans, e.g. for P- Product (amongst others), how a given aspect (in this case, the product), should be set up in order to attain objective fulfillment. It is a flexible process, in that for certain objectives (especially specific objectives, re: generic and sub-strategies, for a given sub-strategy – e.g. Distribution etc.), HOW they will be attained will be defined within a single sub-strategic aspect (in this case, distribution); objectives for the entire SBU will be defined in several sub-strategic aspects, or in some cases in all sub-strategic aspects etc.
