Deprecated: iconv_set_encoding(): Use of iconv.internal_encoding is deprecated in /net/fix/escience/pef_112_strategy/library/Nette/loader.php on line 18
Article Details - E-learning Portal for Strategic Management
English
  • - for owners and managers of small and medium-sized businesses
  • - for start-ups
  • - for family businesses, social enterprises etc.

4.5.1. Financial Strategy Content

One of the key strategies for small and medium-sized businesses is the financial strategy. We recommend addressing the following strategic areas when considering your financial strategy.

 

Fin_Strat_EN

Financial Corporate Strategy (adapted from Červený et al. – manuscript, anticipated publication date: 2015)

 

Strategic Aspects for Financial Strategy What to Consider
Information Technology What are the requirements for the information system? Which functions should it perform in terms of the company’s needs? Typically, these are (Červený et al. – manuscript, anticipated publication date: 2015):
  • Financial Accounting: general ledger, receivables, payables, cash, electronic banking, consolidation
  • Managerial Accounting: cost center accounting, profit centers, cost accounting for orders and project accounting, process management, managerial financial statements, activity-based costing support
  • Controlling: management of costs, revenues, resources and schedules, analyses, dashboards, KPI monitoring, assessing plans in relation to real situations
  • Accounting and management of fixed assets, planning and monitoring of non-finalized investments
  • Cash management, liquidity forecasting, cash flow planning, financial planning and budgets, risk management, foreign exchange transactions and security transactions
  • Calculating and paying wages
  • Record-keeping using other accounting standards (IFRS, US GAAP, etc.)
  • Accounting using foreign currencies and exchange rates etc.
Financial Controls
  • What type of financial controls (in terms of risks, costs etc.) should be implemented?
  • Are the current financial controls set up appropriately with regard to the needs of the company?
  • Control mechanisms for the following aspects should be addressed (adapted from Červený et al. – manuscript, anticipated publication date: 2015):
    • Reliability and integration of accounting and financial information
    • Compliance with main financial policies, plans, procedures, legislature, regulations and contracts
    • Protection of the company’s assets
    • Economic and efficient utilization of company resources
    • Fulfillment of financial plans and targets
Internal Financial Information
  • What type of financial information (reports) should be monitored? What are the users’ needs? This could include:
    • Basic performance parameters (targets) of the company – profit development, turnover, profit margins etc.
    • Basic data about product and service sales
    • Analysis of production variance (difference between estimates and actual net prices/costs of input products – direct/indirect wages, utilities, maintenance, analyses of other variable costs, productivity, depreciation, percentage of fixed production costs and administrative overhead etc.
  • How and how often should the above be monitored?
  • Where to source input data from (with feasible time and cost demands for processing), who will be responsible for creating reports?
  • Who will these reports be intended for? With regard to company management, how will identified errors be handled?
  • How to ensure the distribution and protection of data? (adapted from Červený et al. – manuscript, anticipated publication date:  2015)
External Financial Information
  • For whom, in what form, using which channels (e.g. websites etc.) and to what extent should external financial information be prepared?
  • How to ensure the provision of financial information in a timely and cost-effective manner?
  • How to ensure that this information is prepared in compliance with accounting and book-keeping regulations?
  • Is it necessary to have an external auditor audit financial statements? If so, are the audits being carried out properly and in a timely fashion?
  • What type of external information should be provided? (adapted from Červený et al. – manuscript, anticipated publication date: 2015)
Investment Politics
  • Whether to invest and what to invest in?
  • When to invest?
  • Where to draw investment funds from?
  • How to assess investments?
  • How to prepare an investment plan? (adapted from Červený et al. – manuscript, anticipated publication date: 2015)
Optimization of Capital Structure
  • In terms of cost and risk potential, what is the optimal level of indebtedness for the company?
Working Capital and Cash Flow
  • What is the optimal amount of working capital (e.g. inventory) in terms of the rate of production, sales, etc.?
  • How to manage cash flow?
  • How to manage debt collection?
  • How to manage short-term commitments?
  • How to manage and optimize financial assets? Etc.
(adapted from Červený et al. – manuscript, anticipated publication date: 2015)
Internal Financing Resources
  • How to create and work with internal financing resources? These primarily include:
    • Retained income
    • Depreciation
    • Changes in capital structure
    • Reserves and reserve funds
    • Financing with capital contributions (Sedláček, 2001)
  • Will we select linear or accelerated depreciation of fixed assets?
  • How to set up accounting depreciation in terms of tax write-offs?
  • Is depreciation the source of simple reproduction or also the expanded reproduction of worn assets?
  • Have activities been broken down into those that are necessary and unnecessary?
  • How are individual assets utilized?
  • What is the profitability of individual assets?
  • Can these be converted into profitable assets?
  • Is it necessary to create reserve funds? For what purpose?
  • Is it possible that liabilities are being overestimated when creating reserve funds?
  • Is reserve discounting performed in the event that time value of money becomes relevant?
  • Are future developments in the areas of legislation and technology taken into consideration?
  • Are reserves audited every year, ensuring that their size is appropriate and justified?
  • Have reserves been used for their intended purpose?
  • What is the equity level?
  • Is it more beneficial to raise equity by increasing basic capital or by contributing to other capital funds? (adapted from Červený et al. – manuscript, anticipated publication date: 2015)
External Financing Resources
  • Whether and (possibly) which external financing resources should the company use? e.g. (adapted from Červený et al. – manuscript, anticipated publication date: 2015):
    • Bank loans
    • Supplier loans: the supplier does not require immediate payment
    • Down payments: payments made by the customer when ordering goods or services
    • Obligations towards employees: wages due or in-house bank
    • Obligations towards the state budget
    • Bonds, obligations
    • Promissory note program: issuing short-term securities in the form of promissory notes
    • Subsidies:  support from the government or state
    • Donations
    • Factoring – purchasing, financing, administration and collection of receivables for the delivery of goods or services. It is carried out by specialized financial institutions.
    • Forfaiting- purchasing secured medium or long-term export receivables, carried out by specialized financial institutions without recourse to the original creditor.
    • Leasing – primarily the lease of movables, provided by financial institutions.
    • Alternative financing options:
      • Business Angel – An investor who provides capital for start-up SMEs with growth potential, with the intention of assessing invested capital. The investor provides the company with know-how, usually entering in the early stages of the company’s creation.
      • Venture capital – A capital fund provided to early-stage, start-up companies, meant to increase the company’s base capital. Sales are projected for a 3-7 year time-frame, with an estimated 30% p.a. interest rate
      • Non-debt financing – e.g. credit unions
      • Business incubators – specialized institutions that offer advantageous loans and leasing etc.
    • Project funding: funding specific projects, regardless of current business operations, as in the future they will generate their own revenue – can be divided into SPVs- Special Purpose Vehicles

Criteria for selecting an external financing source (adapted from Červený et al. – manuscript, anticipated publication date: 2015):
  • What is the legal status of the external financing provider?
  • What is the maturity of capital?
  • Where do the sources come from?
  • Is the time factor taken into account?
  • Is the risk factor taken into account?
  • How much does the capital cost?
  • How flexible are individual external financing sources?
  • What administrative processes are connected to the provision of external financing?
  • What is the competition like in terms of providing the given type of financing?
Cost and Profit Management
  • What are the company’s cost and profit targets?
  • Which methods should be employed for monitoring target fulfillment and how often should it be carried out?
  • How to manage and control company costs? (time-sensitive budgets and monitoring expenditure, optimization of cost structure, financial calculations when launching new products and services etc.)
Tax Politics
  • How to optimize tax deductions and tax politics? (taking advantage of tax relief, creating reserves and adjustments, creating offshore companies in compliance with ethical standards, tax-efficient legal structures in the company, optimization of company groups, mergers and acquisitions etc.) (adapted from Červený et al. – manuscript, anticipated publication date: 2015)
Managing Financial Risks
  • Approach to managing the following risks:
    • Credit risk
    • Liquidity risk
    • Interest rate risk (changes in interest rates)
    • Foreign exchange risk  - changes in exchange rates
    • Financial derivatives (options, futures and swaps)
    • Property damage liability
    • Property risk
(adapted from Červený et al. – manuscript, anticipated publication date: 2015)
Dividend Politics
  • What type of dividend politics will the company enforce? What will be its approach to profit redemption, creating reserves etc.?
Market Value of the Company
  • How to manage and increase the company’s market value in terms of the company’s financial strategy?
  • How to address estimates of the company’s market value?
Print